We’ve developed a fully integrated Leads as a Service solution to automate and optimise paid media and customer acquisition at scale.
Every critical step in paid media lead acquisition automated and optimised with continuous A/B Testing and Machine Learning.
Smarter Campaigns
Smart campaigns help you highlight selling points of your business and attract customers. You can create a single campaign for your business, or run multiple campaigns to showcase different products or services your business offers, each with their own set of keyword themes.
Automated Ad Copy
Our AI automatically generates consistent ad titles and copy while requesting human validation in certain cases. We A/B test up to 4 versions of ad copy to improve click-through rate.
Smarter Conversions
Every landing page is personalised, including dynamic titles and calls-to-action to fully match the query. We use engaging, conversational forms and surveys. Response times are lightning fast to further minimise drop off.
Improved data capture
Data hygiene is improved through auto-completion and in-line postal and telephone validation. We support dynamic numbers for click-to-call tracking.
Continuous optimisation
We use multivariate testing, a sophisticated form of A/B testing. The machine optimises the conversion path in response to user interactions. Clients report up to 3 times lead volume lift.
Smarter Bidding
With are A variety of Smart Bidding strategies you can choose from, either increasing conversions to decreasing cost per acquisition (CPA) or getting a specific return on ad spend (ROAS), clearly defining your goals is the key, pick the right bidding strategy to reach it. That’s where we can help!
CRM integration
At Renewably, we enable CRM integration with the use of what we call custom deliverables (also referred to as client setup). This means that we map the fields of our specific lead type to the requirements of your CRM or lead management system, allowing for seamless delivery of your leads and booking appointments.
A/B testing
An A/B test is a comparison between two versions of the same marketing asset, such as a web page or email, that you expose to equal halves of your audience. Based on conversion rates or other metrics, you can decide which one performs best. But it doesn’t stop there. You don’t want to settle for one A/B test, you want to keep testing to learn more about your audience and find new ways to communicate your company’s brand value. Check out our Blog for more on A/B testing, or book a call today!
Sales data integration
We close the loop with your sales data so that the system learns how each lead performs in our pipeline. We iteratively improve clicks, conversions and lead disposition week after week.
Renewably Data Hub
Renewably AI combines multiple data types, such as demographics , landing page behaviours, and ad network data, all to enable contextual segmentation. This gives us an extra edge in real time. Saving your business valuable time and money.
Algorithmic bidding
We also use our semantic data to help evaluate the true biddable value of alternative search paths. Our AI beats the leading CPA optimisers 83% of the time.
Stay in control every step of the way
We follow you every step of the way with a proven, progressive methodology to help you optimise your leads.
While the engine optimises campaigns, conversions, and bidding, we work with you every week to make sure you stay firmly in the driver’s seat.